Our Team



Board of Directors
Will Ruddick is the Founder and Director of Grassroots Economics Foundation as well as the Country Director of Green World Campaign - Kenya. Will is a development specialist focusing on East Africa. After completing graduate school researching high energy physics at the Stanford Linear Accelerator Center, he found his passion in alternative economics and development work, which brought him to Kenya. Since 2008, Will has lived in Kenya and managed several successful development programs in environment, food security, and economic development. He is dedicated to connecting communities to their own abundance, and is an advocate for, and designer of, Complementary Currencies for poverty eradication and sustainable development. Will has developed several Community Currency programs across Africa since 2010, and is the founder of the award-winning Bangla-Pesa program. He consults on Community Currencies worldwide and is currently collaborating with the University of Cape Town's Environmental Economics Policy Research Unit on a Community Currency Certificate Course. Will is also an associate scholar with the University of Cumbria's Institute for Leadership and Sustainability. 
Ruth Mwangi is the Program Director of Grassroots Economics where she leads the foundation in programming, strategy and operations. Ruth has worked to design, test and coordinate numerous projects within the slums and villages of Kenya since 2004, such as: Bridge International Academies where she has helped improve the academic performance of students across 215 schools in Kenya. She has helped pioneer various girl-child initiatives that have so far ensured over 1,500 teenage girls have free access to sanitary-ware every month. Ruth is also on the Board of Directors at the Garden of Hope Foundation and has had the opportunity to lead, train and direct numerous groups, conferences and events; works that have well been recognized by global organizations such as the Mandela Young African Leaders Initiative (YALI) as well as the One Young World, where she has twice been selected to represent Kenya. Ruth’s strengths and interests lie in Public Relations, Corporate Governance and Strategic Management.
Caroline Dama is a Program Director for large scale environmental and development programs and is a strong believer in women's empowerment. As Dama puts it, "Women carry the bulk of the responsibilities here in Kenya. Most of these women in are illiterate, support large families, and are extremely poor. They lack essential entrepreneurship skills and networks that could help them run successful businesses, and they end up spending most of the profits, if any, on basic needs." Dama was recently honored in Paris as one of Africa's top innovators for her work on the Bangla-Pesa program. Dama is also a director of Green World Campaign Kenya where she manages the planting over half a million trees per year. Dama is certified in Permaculture Design and 4H Youth Empowerment for Environmental Solutions. She is currently working on integrating food farms to replace import businesses in Community Currency Networks.
Area Coordinators
Daniel Mukosia is a musician and people person. He graduated with a Bachelors in Management Accounting Option from MOI University and started working as a volunteer with Grassroots Economics. In 2015 Daniel became an Nairobi Coordinator, dealing with three business networks (Lindi, Gatina and Kangemi). His main roles and responsibilities are training the new members and sensitizing of non members about Community Currency.
Lydia Anyango is a Community Development and Counseling Specialist. She has experience as a Project Coordinator in various youth projects. Lydia has been trained in several Behavior Change approaches by organizations like Population Services International (PSI). She was one of the Chill Campaign peer educators, where she worked with school children. She was a life skills trainer with Life Skills Promoters Kenya and is currently coordinating the coast community currency programs of Banlga-Pesa and Ng'ombeni-Pesa; She loves acting too.
Steve Okuku is a Certified Public Accountant from Strathmore University and a business trainer. He has excellent record in training small businesses entrepreneurs on finance, strategy and marketing. Being an entrepreneur himself, Steve is seeking to be a major player in fast-food industry in Kenya. Passion, dedication and honesty are some of his personal attributes.
Advisory Board:
Ethical Finance
Counsel Reza Zain Jaufeerally is specialist Researcher in Ethical Finance at Centre for Economics & Ethics of University of Leuven. A Barrister by training (Middle Temple), he holds a triple LLM (International Business, Intellectual Property & ICT law specializations) from University of Leuven. His research focus is the synergies between Ethical Finance, Socially Responsible Investment and Entrepreneurship. Counsel Jaufeerally has acted as expert for:
  • Greater Paris Investment Agency and Bain & Company in their benchmark study on Islamic Finance.
  • Belgium's First B-Corporation (A company wishing to benefit society as well as their shareholders ).
  • NewB - The first Ethical Crowd-funded Financial Cooperative in Belgium.

He has lectured at numerous alternative finance conferences including at Harvard University. Reza is Counsel in Innovation at Creative District (Innolab at Ravenstein), a European showcase for Entrepreneurship, Art & Innovation in Brussels.

Risk Management
Jimmy Heyns has over 18 years of international experience in the Financial Industry, mainly as Risk Manager. Besides his very strong Risk Management skills, Jimmy has extensive experience as a manager and executive. He has taken the role within Grassroots Economics, to set up a Risk Management system and is responsible for modelling and implementing market consistent pricing models based on his expertise in credit risk management. As an expert in financial systems, his main role is to guide our second line of defense as our director of Risk Management. Jimmy supervises over the implementation of our policy framework with the focus on governance and decision making concerning all risk categories. Jimmy is also a Phd Candidate specializing in Complementary Currency, focusing on the ethical standards and risk management of CC projects.
Business Development
Robert Mutsaers is a CEO, innovator and investor in businesses throughout East Africa. Through his keen interest in sustainable development and passion for diversity, he has been inspired by the challenge to explore and strengthen social values within commercial entities. Gifted with a natural fascination for the infrastructural sector, he remains a strong believer in the necessity of integration of social resonance between the people we work for, execute a challenge with and deliver success to. He feels challenged and comfortable to overcome complex business challenges utilizing experience-backed judgment, a strong work ethic and irreproachable integrity. Characterized as a visionary, strategist and tactician, Robert works towards delivering the most outstanding results in growth, revenue, operational performance and profitability. He naturally delivers on mission-critical results that require a visionary, innovative and strategic approach upon achieving success for businesses. As an innovative investor, Robert uses instinct, practical insight, judgment and timing to succeed, no matter how tough the deal. "I maintain a passion to motivate, mentor and lead talented professionals. I live the culture and lead by example with my governing motto 'family is my business."
Environmental Services and Community Development
Holger Hoffmann-Riem is an Environmental Scientist who is interested in solving real-world problems. As head of innovation at WWF Switzerland, his current focus is on creating an ecosystem that supports entrepreneurs who want to mitigate climate change. Holger is interested in collaboration across disciplines and geographical locations, and he is always looking for new approaches that could make it possible to tackle problems much more effectively. He believes in bottom-up solutions, and is curious to find out how community currencies can create disruptive change.
Carmen Mauk is the Founder and Executive Director of Burners Without Borders. She has developed a international network of Grassroots Change Agents and hekps develop and inspired hundreds of programs. Carmen is looking at empowering communities worldwide with community currencies.
Legal Counsel
Reba Chabeda Is a partner at Umsizi LLP, a corporate lawyer with over 10 years experience in different sectors including property, manufacturing, insurance , oil marketing and banking. Reba is passionate about improving livelihoods in Kenya and beyond using simple methods and utilizing readily available resources.
Currency Research and Development
Thomas H. Greco, Jr. is a preeminent scholar, author, educator, and community economist, who, for more than 30 years, has been working at the leading edge of transformational restructuring. He is widely regarded as a leading authority on moneyless exchange systems, community currencies, financial innovation, and community economic development, and is a sought after speaker internationally. He has traveled widely in Europe, Asia, Australia, and the Americas, lecturing, teaching, and advising. He has been a speaker at numerous conferences and has led many workshops and colloquia in 14 countries.
Professor Jem Bendell is an advisor, educator, researcher and writer with fifteen years at the forefront of innovations in business responses to sustainable development. With a PhD in international policy, over 100 publications (including four books and four United Nations reports), Dr Bendell is an award-winning international authority on business-society relations, lecturing in fifteen countries. Jem is the Director of the Institute for Leadership and Sustainability at the University of Cumbria.
Technical Development
Ahmed Maawy is a Shaper with the Global Shapers Community (Which is an Initiative of the World Economic Forum). Ahmed is also one of the pioneers in the groundbreaking institution that aims to create a world without boundaries, The Amani Institute's Post Graduate certificate in Social Innovation Management. Ahmed Maawy has spent more than 10 years developing web, mobile, and enterprise software as well as being a project manager for a number of software products and projects.
Public and Political Relations
Grace Neema Mutemi is a Public Affairs Strategist, Publisher and a member of the Chartered Institute of Public Relations (CIPR). She has vast experience in Sub-Saharan African Development work, including Corporate Social Responsibility and Sustainability Planning and execution; Government, Donor and Investor Relations Management and Strategic Communication. Her experience in the Development Sector cuts across Agriculture and Rural Development, Co-operative Development, Youth Empowerment, Politics and Governance, Policy and Legal Framework and Environment, Water, Sanitation and Health.